Knowledge Center
 

Cultivation & Stewardship

Stewardship Basics


Stewarding Your Donors (LINK) - This article gives an overview of how to steward your donors to build stronger, long-term relationships with your most committed partners. Adapted from February, 2012 Webinar: When "Thank You" Isn't Enough: The Art of Donor Stewardship. Article
Stewardship Questions to Ask Donors (PDF) - People remember more of what they say than what you say.  People believe what they say more than what we say.  People enjoy conversations in which they speak the most.  Therefore, it is our responsibility to elicit the case for support from our potential donors. Tool
Sample Stewardship Chart (PDF) - This sample chart is a starting point for defining the standard Stewardship and Donor Recognition actions that should take place with each donor, based on their giving level. This chart can be modified to meet the specific plans of each organization. Sample
20 Questions (PDF) - Don't know how to get that conversation going? But you know that having meaningful conversations can make a difference in really understanding what is important to people? This document includes twenty questions to help guide you in listening effectively. Tool
How Was This Letter to Harold Grinspoon Different from Other Letters?!? (LINK) Article
Sample Stewardship Letter - Camp JORI (PDF) Sample
Suppose She Says Yes...Now What? (LINK) - Article by Jack Hornor focusing on the importance of stewarding your donors beyond the Thank You. Article
Sample Major Donor Cultivation and Stewardship Plan - Camp Solomon Schechter (PDF) - Camp Solomon Schechter Development Director Jef Nobbe prepared this detailed overview of Donor Stewardship activities for the Board. Includes an overview of a good Stewardship process, as well as specific ideas for monthly outreach to donors. Tool
Stewarding Your Donors (PPT) Presentation
Stewarding Your Donors (LINK) Webinar
Care and Stewardship for Donors (DOC) Article
5 Steps for Major Donor Fundraising (DOC) - A comprehensive guide to developing and implementing an effective Major Donor fundraising campaign. Article
Sample Holiday Card - Ramah in the Rockies (PDF) - A simple and effective design concept for reaching out to your camp community during the holidays. Sample
This is the Thanks I Get? (Video) - Episode 1 of our "Live from 380 Union!" video series. Mentors Dan Kirsch and Julia Riseman review the good, bad, and ugly of Thank You Letters received from camps. Sample
Sample Acknowledgement Letter - Camp Ramah in New England (PDF) - A good example of a personal and truly grateful Thank You Letter. Sample
Sample Camp Thank You Video - URJ Greene Family Camp (LINK) - URJ Greene Family Camp's video shows campers and staff thanking donors for their Capital Campaing donations that supported various projects throughout camp. Sample
Sample Camp Thank You Video - Camp Ramah New England (LINK) - Camp Ramah New England asked campers and staff to say "Todah Rabbah" to donors for their support of camp Sample
Sample Legacy Society Video - URJ Camp Newman (LINK) - URJ Camp Newman gave their Legacy Society members the opportunity o share why they love and support camp. Sample
Sample Donor Thank You Postcard From Camper - Tamarack Camps (PDF) Sample

 

Camp Visits

 

Show and Tell: Successful Camp Visits for Donors and Prospects (PPT) Presentation
Show and Tell: Successful Camp Visits for Donors and Prospects (LINK) Webinar
Camp Tour Worksheet (PDF) - Seven questions to ensure you organize/lead an effective camp tour. Tool
Sample Camp Tour Invitation (DOC)- Camp Ramah in the Berkshires Sample
Sample Camp Tour Invitation (DOC) - URJ Eisner & Crane Lake Sample
Sample Workflow for Summer Invite Follow-up (DOC) - URJ Eisner & Crane Lake Sample
Sample Camp Visit Agenda (DOC) - Camp Ramah in the Berkshires Sample

 

Group Cultivation


Sample Point of Entry Agenda (Group Cultivation Visit) (DOC) Sample
Sample Camp Visit Follow-up Thank You Letter - Camp Ramah in the Berkshires (DOC) Sample
Sample Shabbat Dinner Certificate - Camp Kalsman (PDF) Sample

 

Storytelling


Create Your Own Story (PDF) - Questions and guidelines to help you discover and develop your stories. Tool
10 Laws of Storytelling (PDF) Article
Successful Donor and Prospect Camp Visits (DOC) Article

 

Tech for Stewardship


Using Technology for Stewardship (ARTICLE) Article

Raising "Meaning" Before Money with Social Media (ARTICLE)

Article
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